Welcome to LOVEM dear friend

We are more than just a fashion label - we are a lifestyle label. Since 2016, we have been creating and producing unique accessories and design pieces with great attention to detail.

The label was founded in 2016 by Muriel Raimann from Zurich under the former name "ZüriMüri - from Zurich with Love". It all started with handmade glasseslaces before we expanded our range with a lot of new products. Since 2024, the brand is now operating under the name LOVEM - which means "Love, Muriel".