About 2024

We are more than just a fashion label - we are a lifestyle label. Since 2016 we have been creating and producing unique accessories and design pieces with great attention to detail.

The label was founded in 2016 by Muriel Raimann from Zurich under the name "ZüriMüri - from Zurich with Love". It all started with handmade glasses straps before we expanded the range to include a variety of products.

Since 2024, the brand has been operating under the new name LOVEM - which means "Love, Muriel".

Junge Frau - Muriel Raimann - vor grauer Beton Wand - Gründerin LOVEM the Label

Our partner

We have been proud partners of the Züriwerk Foundation for several years. The foundation enables the social and economic integration and participation of people with cognitive impairments and disabilities. Among other things, all orders are processed by the Züriwerk Foundation: they prepare them, package them with love and ship them.